Step 1 of 14

Define Your Why

Why does your organization want an internship program?
What would make the internship valuable for both your organization and your intern?

Establish the business case for internships while introducing the philosophy of mutual value.

Learn — what you need to know

Internships can help you develop future talent, introduce emerging professionals to your industry, support meaningful work, strengthen relationships with educational institutions, and create pathways into future employment.

But an internship isn't simply an inexpensive way to get additional work done. A successful internship creates value in both directions.

Your organization gains meaningful contributions, access to emerging talent, new perspectives, and the chance to develop its future workforce.

The intern gains real work experience, skill development, professional relationships, industry exposure, and greater career clarity.

So don't start by asking what can an intern do for us? Start by asking what could we accomplish together?

Internship Program Purpose

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Why We Offer InternshipsStep 1

We offer internships first and foremost to build a pipeline of potential future employees. Along the way, we also want interns to help us move meaningful projects and organizational priorities forward, while bringing new ideas, perspectives, and skills into our organization. We would say the internship was worth our investment if the intern completes a project we would not otherwise have gotten to, our team enjoys supervising them, and we would happily hire them. We want interns to leave with practical experience, new or strengthened skills, and greater career clarity. Just as important, we want them to gain confidence that they can do real professional work, while contributing something valuable to us in return.

Primary Program GoalStep 1

Build a pipeline of potential future employees

Definition of SuccessStep 1

The intern finishes a project we would not otherwise have got to, our team enjoys supervising them, and we would happily hire them.

Desired Intern OutcomesStep 1

- Practical experience - New or strengthened skills - Career clarity

PositionStep 3

Marketing Intern, Marketing We have never had capacity to look at how our campaigns actually perform. This role gives that work a proper owner.

ResponsibilitiesStep 3

- Track campaign performance across email and social - Draft copy for the monthly customer newsletter - Maintain the content calendar - Join weekly marketing team meetings

Primary ProjectStep 3

Rebuild our customer onboarding email sequence, from auditing the current one through to writing and launching the replacement.

StructureStep 3

Dates: June 7, 2027 to August 13, 2027 Hours: 25 per week Arrangement: Hybrid Compensation: $18/hour

QualificationsStep 3

- Comfortable writing for a general audience - Willing to work with spreadsheets and numbers

Learning & DevelopmentStep 10

We use this internship to help the Marketing Intern build practical skills through real marketing work. The intern will learn by contributing to our team meetings, managing content tasks, and owning a full project from audit to launch. We will focus on development in communication, presentation, and campaign analytics while giving the intern hands-on experience with our email marketing work. LEARNING OBJECTIVES - Develop communication skills by joining weekly marketing team meetings and drafting copy for the monthly customer newsletter. - Build presentation skills by presenting findings from the audit of our customer onboarding email sequence and the work to rebuild it. - Strengthen campaign analytics skills by tracking campaign performance across email and social. - Develop email marketing platform skills by writing and launching the replacement customer onboarding email sequence. - Practice project management by maintaining the content calendar while owning the customer onboarding email sequence from audit through launch.

Development PrioritiesStep 10

- Communication - Presentation - Campaign analytics

Your RoleStep 3

You are joining Marketing as our Marketing Intern. We have never had capacity to look at how our campaigns actually perform. This role gives that work a proper owner.

What You Will Be DoingStep 3

- Track campaign performance across email and social - Draft copy for the monthly customer newsletter - Maintain the content calendar - Join weekly marketing team meetings

Your Primary ProjectStep 3

Rebuild our customer onboarding email sequence, from auditing the current one through to writing and launching the replacement.

Your DatesStep 3

You start on June 7, 2027 and finish on August 13, 2027, working 25 hours a week (Hybrid).

Your Learning & DevelopmentStep 10

How Your Work Builds These SkillsStep 10

You will practice these through your primary project (Rebuild our customer onboarding email sequence, from auditing the current one through to writing and launching the replacement.) and your day-to-day responsibilities.

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